Data and sales

How can data help drive sales for a company? Honestly, I would like to hear some advice on this?
Is there a relationship?
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At least with the help of data, you can analyze competitors and keep your finger on the pulse. Conduct marketing research in order to understand the potential risks and opportunities in the current circumstances. Read more about marketing intelligence here.
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Thank you for the recommendation, I will study the related information on this site, and I will be guided by what to do next.
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